ZBFH aligns itself with goal number 4 of the 17 United Nations Sustainable Development Goals to “ensure inclusive and quality education for all and to promote lifelong learning”. Schools, colleges and universities are the backbone of national development and as such it is important that they are not recognised as customers of the Group, but as development partners.
Accordingly the Group adopted a multi-faceted approach designed to benefit students, teaching and support staff and the educational institutions through promotions, bursaries, donations and other various forms of partnerships. The brand value is to see continuity in schools as they improve their infrastructure and learning support capabilities in a sustainable manner.
